Features

Dry January is more fun with cannabis

Published on January 16, 2026 by Pat Bulmer

Photo: Adobe Stock/the oz.

People who are forsaking alcohol during “Dry January” are being encouraged to try cannabis instead.

Alberta-based DeMonet Education Ltd., which offers individualized medical cannabis advice and referrals, “is encouraging a science-informed conversation about cannabis as a potential harm-reduction alternative when used responsibly and under professional guidance.”

“The cultural shift often referred to as being ‘California sober’ continues to gain traction among adults seeking better sleep, improved mental clarity, and long-term wellness without alcohol,” DeMonet notes in a news release.

Dry January is being promoted this year by cancer societies, which note that alcohol consumption can increase the risk of cancer.

“Emerging research suggests cannabis, including non-intoxicating cannabinoids like CBD, may help some individuals reduce alcohol intake,” DeMonet says.

The organization cites a couple of scientific studies:

— A peer-reviewed study published in The American Journal of Psychiatry found cannabis use resulted in decreased alcohol consumption compared to placebo.

— Evidence published on PubMed found CBD reduced alcohol consumption in people with alcohol-use disorder without sedative effects.

However, for people with problems, “any effort to reduce or eliminate alcohol should involve medical oversight,”DeMonet cautions.

Meanwhile, producers of cannabis beverages are suggesting people try their products instead of booze.

“Tilray Brands, Inc. invites Canadians to embrace mindful sipping this Dry January with cannabis‑infused beverages,” the company said in a news release. Tilray has launched a Dry January campaign: “No Drinks doesn’t mean no drinks.”