News

Emblem purchase of Ayurcann finalized

Published on July 14, 2026 by Pat Bulmer

Photo: Contributed

Emblem Cannabis Corp. has completed its purchase of Ayurcann Holdings.

“The successful completion of this acquisition marks an exciting milestone for Red White & Bloom,” said Colby De Zen, president of Emblem’s American parent company.

Emblem was the winning bidder for Ayurcann in a court-ordered sale as part of Companies’ Creditors Arrangement Act proceedings.

“We are adding some of Canada’s most recognized brands in the vape and pre-roll categories, a talented team, and a highly complementary operating platform,” said De Zen in a news release. “We see significant opportunities to leverage the strength of the Ayurcann brands across a much broader platform.”

The purchase includes Ayurcann’s Health-Canada licensed manufacturing operations, and national distribution capacity.

“The acquisition adds a portfolio of established consumer brands that Red White &

Bloom believes can be expanded beyond their current Canadian footprint,” the news release said. “Management intends to pursue opportunities to introduce the Fuego, Xplor and Happy & Stoned brands into additional markets where cannabis products may be legally produced, distributed and sold.

Emblem paid back $1.6 million to Auxly Cannabis, which had loaned Ayurcann the money to keep it operating while under the CCAA proceedings. Auxly was an unsuccessful bidder.