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Rubicon says it can fill global cannabis shortage

Published on May 2, 2025 by Pat Bulmer

Photo: Contributed

BC-based Rubicon Organics is well positioned to help fill a global cannabis shortage, its CEO told potential investors in Las Vegas.

“We now today have a global shortage of cannabis in the legal market,” said Margaret Brodie. “New countries are turning on and there are very, very few companies that are able to produce premium quality. We’re one of them.”

Brodie was pitching a $3-million share offering in a presentation at the Planet MicroCap Showcase.

She touted the company’s award-winning organic products, solid financial performance and focus on quality.

“We have a solid balance sheet with near-term growth opportunities,” she said. A slide presentation boasted of 10 quarters of positive adjusted EBITDA (earnings before interest, taxes, depreciation and amortization).

Getting into the vape business led to record revenues in the last quarter of 2024, she said.

“It was our fastest most successful launch ever. It’s successful because of the quality we do in the beginning. There’s more to come in that category for us.”

The company has had double-digit growth in BC, Alberta and Ontario. Its working capital position is strong at just under $20 million, she said.

Its first international shipment sailed this year.

“Our first shipment was to Poland,” said Brodie. We’re not interested in selling hockey bags of weed. We’re interested in building roots in markets that are sustainable.”

The U.K., Germany and Switzerland are possible future markets, she said.

Rubicon will open a new facility later this year in B.C. Its main operation is in Delta, but the company bought a facility in Hope from MediPharm. The deal is expected to close soon.

The new facility will expand capacity by 40%.

The 125,000-square-foot facility in Delta has an annual production capacity of 11,000 kilograms, her presentation showed. The 47,000-square-foot location in Hope can produce 4,500 kg in a year.

“We believe by the end of this year, it will be producing.”

Brodie said trends in the industry favour Rubicon.

• Consumers want better quality cannabis
• Provincial cannabis wholesalers are streamlining their offerings. “We do very well in that because we care about quality.”
• Customers are becoming more particular in their choices. They ask for specific brands now.

Rubicon’s flagship brands are Simply Bare, 1964 Supply Co. and Wildflower.