News

Tribal lands brand of the year at Grow Up Awards

Published on July 11, 2025 by Pat Bulmer

Photo: Contributed

A Quebec cannabis grower is celebrating two victories at the sixth annual Grow Up Awards held in Toronto in late May.

Cannara’s Tribal brand was named Brand of the Year, and its Nugz Happle hash pipe was awarded the Accessory of the Year prize.

“These awards highlight our strong and growing brand presence, our leading genetic strategy, and our focus on delivering premium-quality consumer experiences across our product portfolio,” said Zohar Krivorot, company president and CEO, in a news release.

Thirty-three awards were handed out.

A lifetime achievement award was presented to Rick Simpson (Rick Simpson Oil creator) and the Hall of Fame Award went to Kevin Jodrey for research-and-development work.

A Luminary Torch Award was given to Matthew Don-Carolis, vice president of sales and business development at Segra International.

“Matthew Don-Carolis has helped shape the global cannabis landscape — not just with innovation, but with ethics, leadership, and legacy and culture,” said Randy Rowe, president of the Grow Up conference.

Some of the other award winners:

• Product of the year: Honeystick
• Independent retailer of the year: TOKE Cannabis
• Indigenous-owned brand of the year: All Nations Retail
• Indigenous-owned retailer of the year: True North Cannabis
• National retail chain of the year: Fire and Flower
• Best vape product: CCELL
• Processor of the year: Atlantic Cultivation
• Standard producer of the year: Rubicon Organics
• Extraction equipment: Hashtek
  Best cannabis cultivation supplier/distributor: Green Planet Wholesale
• Best extraction services: Motif Labs
• Best lab/testing facility: High North Laboratories
• Best nursery: Segra International