Blips by Indiva

Published on January 19, 2024 by David Wylie

Blips by Indiva are shown along with the packaging Photo: Jenny Neufeld/the oz.

Indiva’s Blips need some serious tweaks in taste and texture.

The good part of Blips is that there are 25 of them in the tube and they all have 10mg THC for a total of 250 in the package. And they cost about $23.

The bad part is the actual product.

I’m not sure how those who cooked up this weird ‘edible’ anticipated people would consume it.

First I tried sucking on it like a mint because it smells nice and citrusy. When I put it in my mouth, it initially had a vitamin-C-like taste. But after about five seconds, the flavour disappeared and it became an unpleasant rough lump on my tongue.

So I tried chewing it, which was my second mistake. The texture was gritty and got stuck in my teeth and cheeks.

On another attempt to down a Blip, I swallowed the ‘tablet’ like a pill. That seemed to work best. Yet, the little triangles do have a tendency to get stuck in your throat, so I gulped them down with a big glass of water.

Still, there’s a bit of a conundrum Blips pose—when you chew them into powder, they seem to take effect most quickly and noticeably. So you have to suffer to get the most benefit.

And the effect is great.

Overall, it takes about 15-30 minutes to kick in. It’s a smooth high that offsets nicely after a few hours.

It’s worth noting that once again Indiva has broken the THC barrier, something it has done previously with its lozenges. While the gesture is appreciated (by this customer at least), the execution could be much better.

I’m looking forward to Blips 2.0.