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Ghost Drops launches mail-order marijuana site

Published on April 20, 2023 by David Wylie

Photo: Contributed

Ghost Drops says it’s returning to its illicit roots by launching a mail-order marijuana service, a.k.a. a ‘MOM.’

It was the business model Ghost Drops used before getting into the legal market.

“Launching this MOM platform is the perfect move for Ghost Drops,” says Ghost Drops CEO Gene Bernaudo.

“We built our brand and our cult following through MOM in the legacy market. MOM is part of our origin story. Now, having successfully transitioned to the legal market and having brought our legacy following with us, we’re in a position to return to our mail order roots.”

The Toronto-based company says its recent acquisition of a licensed processing facility allows for a similar model through the medical side, and it gives them the ability to ship directly to consumers across the country.

Ghost Drops launched the medical portal on April 20.

Those who order through Ghost Drops’ ‘MOM’ service get special member pricing, free shipping, and can earn loyalty points.

“This is more than just a nostalgic full-circle moment for us. This is just another example of Ghost Drops pushing our industry forward, offering something better for our cannabis community,” says Bernaudo.

“While many large companies have made moves to divest from licensed assets, we continue to defy the status quo and acquired a licensed processing facility. This allows us to bring back the infamous Ghost Drops MOM platform and deliver a greater variety of products, more frequently.”

They’ve rolled out an ad campaign, titled “I’m your MOM,” to support the launch.

Watch their ads, including ‘Mom Hotline,’ ‘Where’s Mom?‘ and ‘Mom Complex.’