Spiritleaf to offer its own brand of weed

Published on January 21, 2021 by oz. staff

Photo: Zenabis

Canada’s biggest cannabis retailer plans to offer its own brand of weed.

Inner Spirit Holdings (CSE:ISH), the company behind the Spiritleaf chain of retailers, has announced the launch of Spiritleaf Origins, a private-label brand.

The Origins’ line of products is expected to be offered initially through cannabis retail stores in Alberta, Saskatchewan, and Ontario this spring.

“The Spiritleaf brand has built such a strong customer following with longstanding legacy customers as well as with new customers,” says president and CEO Darren Bondar. “The Origins private label collection is an extension of that expertise with a strong nod to the historic and cultural strains that underpin this new industry.”

The company is partnering with Zenabis on its initial offering of two strains, to be available in dried flower and pre-roll formats.

Spiritleaf is also working with other premium cultivators in the industry to expand its private label collection with cannabis products such as vapes, beverages and edibles in the future.

They will soon have 73 stores open, with new locations opening in Gander, N.L., Toronto and Edmonton.

That’s currently the most cannabis stores operated by any single brand retailer in Canada.

Spiritleaf says it intends to open more than 30 stores this year and to be operating 100-plus Spiritleaf stores by year’s end, including in Manitoba, which represents a new market for Spiritleaf with four stores planned to open in Winnipeg. Many of the additional stores expected this year are in advanced stages of development and are ready to open once licensing and approvals are secured.

The Company says its key industry partners and investors include Auxly Cannabis Group Inc. (TSX.V:XLY), HEXO Corp (TSX:HEXO) (NYSE:HEXO), and Prairie Merchant Corporation.