Cannabis tourism is the new frontier

Published on July 15, 2022 by David Wylie

A worker at Dunn send through a farm gate window Photo: John McDonald/the oz.
Paulina Martinez, the production co-ordinator at Dunn Cannabis, can be seen through a window designed for tours at the BC micro-cultivation facility.

Cannabis tourism is becoming the talk of the town. 

First we saw licensed cannabis producers get the attention after Canada legalized in 2018. Then, as cannabis brick-and-mortar retailers joined the fray from province to province, we saw the spotlight turn that direction. 

Now attention is drawn to tourism. There are lots of mentions of tourism in the weed zeitgeist. In fact, it’s a notable part of the latest issue of the oz. magazine. 

  RELATED: Exclusive cannabis tour by Okanagan Cannabis Tours x the oz.

For example, our main feature on Dunn Cannabis covers Logan Dunn’s farmgate plans, which include events at the micro with live music and food trucks.

If you peruse the ads in Vol. 2, Iss. 2,, you’ll see we’re working with Okanagan Cannabis Tours on an exclusive trip around the picturesque South Okanagan region of BC.

There’s also an article by an academic in the news section advocating for licensed cannabis consumption spaces.

Cannabis tourism is about normalization and it should stand alongside wine tourism, as the two are very alike. During wine tours you have the opportunity to see the vineyards and to experience tastings. Some wineries even have restaurants where they pair their wines with dishes created from local ingredients by talented chefs.

Why shouldn’t it be the same for cannabis?

Cannabis will undoubtedly play a significant role in tourism in the near future. Why fight it when we can embrace it? Let’s lead the way for other nations who are following the path that Canada has trail blazed.

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This is the First Hit from the Summer 2022 edition of the oz. magazine. It’s written by the publisher.