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Shreddies taps cannabis crowd with ‘Wheat Dispensary’ in Toronto
Published on June 9, 2022 by David Wylie
Photo: Contributed They may not be puffed wheat, but Shreddies is definitely taking its marketing to a new high.
Cereal brand Shreddies is latching on to the cannabis craze and opening a “Wheat Dispensary” in Toronto on Queen Street. The storefront has a cannabis shop feel.
Calling the cereal the “ultimate edible” in its pun-laced news release, Shreddies invited Torontonians to “start their mornings on a high note at the world’s first wheat dispensary.” Inside the location at 311A Queen Street West, visitors can sample “a variety of whole-wheat Shreddies strains to suit any mood and enjoy a feel-good day.”
There are a over a dozen weed shops on Queen Street in Canada’s biggest city battling it out for customers.
Photo: Google Maps “Over the past few years, hundreds of cannabis stores have popped up all over the city. You can pretty much find a dispensary on every street corner,” says Amy Bernstein, senior brand manager at Post Consumer Brands Canada.
“We wanted to introduce Torontonians to a dispensary unlike any other—one that would help fuel their day. That’s why we’re so excited to launch the first-ever wheat dispensary. There is no actual cannabis involved—just the 100% whole-wheat goodness of Shreddies breakfast cereal. What better way to discover the ultimate edible than through a delicious bowl of Shreddies?”
The Wheat Dispensary will be open for a limited time.
It has its own website at shreddieswheatdispensary.com.
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