Ghost Drops acquires its own production facility
Published on November 25, 2022 by oz. staff
Ghost Drops is going to grow its own.
The company—which calls itself ‘Canada’s Most Notorious Cannabis Brand’—has acquired an Ontario-based, federally licensed cannabis production and processing facility.
Ghost Drops has made a name for itself through its glossy marketing, including collectible cards with its drops. Since its launch in the legal Canadian market, the company has been slapping its branding on cannabis grown by micro-cultivators.
Its acquisition of a 10,000-square-foot facility will allow Ghost Drops to bring cultivation in-house.
“Our business strategy has always been about owning the beginning and end of the cannabis supply chain. We’ve proven that our model works,” says Ghost Drops CEO Gene Bernaudo. “The acquisition of this licence serves to strengthen our position at the end of the chain.”
Bernaudo says the Ontario Cannabis Store has recently announced its transition to a flow-through distribution model, which means cannabis companies will have to adapt to capitalize on Canada’s biggest weed market.
“We know that succeeding within this new model means controlling 100% of our manufacturing and distribution. So, that’s what we’ve done,” he says. “Securing this production and processing license gives us complete oversight of when our products are packaged and how they are presented to consumers.”
Ghost Drops has had a bit of a bumpy ride with cannabis customers. The expensive price tag has raised eyebrows, with some saying they won’t pay for flashy branding. Still, their cannabis has been a consistently high quality.
The company says having its own production facility will allow them to package fresher cannabis with precision consistency, manage the processing and distribution of on-demand retailer and consumer purchases, and enhance ‘The League.’