Houseplant and Canopy break up

Published on July 29, 2021 by oz. staff

Houseplant and Canopy Growth are parting ways, saying they’ve “mutually agreed” to end their relationship.

“Canada is where it all started – for us as people, and for the brand,” says Hollywood star stoner and Houseplant co-founder Seth Rogen. “This is not an exit from the Canadian market, but a chance for us to evolve the brand.”

The relationship between Houseplant and Canopy started in 2018, well ahead of Canadian legalization.

While Houseplant’s drinks have been generally well liked, the retro-branded flower products have struggled with quality issues.

“The recent launch of Houseplant in the United States has given us a clear benchmark for what Houseplant stands for, and how we plan to bring the brand to life globally,” says Michael Mohr, Co-Founder and CEO, Houseplant.

“While our collaboration with the Canopy team has been fruitful and we continue to hold similar views on the opportunities ahead, we believe the time is right for us to focus on Houseplant independently.”

Houseplant will develop independently.

In Canada, some Houseplant cannabis products will continue to be available to retailers through the end of September.

Houseplant plans to relaunch in the Canadian market in the future with products more consistent with its US offerings.