True Leaf plans to change its name

Published on October 28, 2021 by oz. staff

Maven Brands logo
The new logo of Maven Brands, formerly True Leaf.

True Leaf Brands has announced plans to change its name to mark its transformation into a craft-focused cannabis company.

The company is to become Maven Brands.

“A ‘maven’ is an outstanding expert in their field, eager to share their knowledge and create positive change through new ideas,” says company CEO Darcy Bomford. “Over the past year, we’ve recruited a team of our own legacy market mavens to lead the Company’s transition into the cannabis processing sector.”

The rebranding has been approved by the company’s board of directors, but remains subject to approval by the Canadian Securities Exchange.

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It intends to roll out a new brand identity over the next few weeks.

The North Okanagan-based licensed cannabis producer is getting set to launch a program to provide path-to-market services for micro-cultivators that will operate from its 19,500-square-foot facility in Lumby.

“Our new brand, Maven, will strengthen the company’s vision to bring the best in craft cannabis to market with less cost and complexity,” says Andrew Gordon, vice-president of strategic growth.

“We’re embracing a partnership model that allows craft producers to focus on what they love while trusting in the support of industry professionals to realize their objectives in the regulated market. Our team of industry mavens will provide the regulatory guidance and services we believe micro-cultivators need to be successful in today’s cannabis retail market.”

The proposed name change won’t affect the company’s share structure or shareholders rights.