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Keef drinks coming to Canada

Published on February 19, 2021 by oz. staff

A popular line of US cannabis drinks is coming to Canada.

Keef-brand beverages will be manufactured in the South Okanagan by BevCanna.

Keef is only one of a variety of drinks the company is able to produce now that it’s received a Health Canada Standard Processing Licence.

In the US, Keef brand beverages include sodas, energy drinks, sparkling water, and mocktails. It’s unclear exactly which style of drinks will be available here right away under the licensing agreement BevCanna has with Keef, particularly with Canada’s tighter restrictions.

BevCanna’s facility just outside of Osoyoos has a bottling capacity of 210 million drinks per year and owns exclusive rights to a pristine spring water aquifer in Bridesville, BC.

The company says it operates “one of the highest-capacity cannabinoid beverage processing and packaging facilities in Canada.” It can formulate, process and package a variety of formats including PET, aluminum, and glass form factors in different sizes and custom shapes.

Cannabis beverages in Canada are an untapped market, as the least used cannabis category for both men and women (7% and 5%, respectively). Not even heavy hitters, such as Molson Coors, or celebrity backing, Seth Rogen’s Houseplant, have changed drink appeal.