‘No Future’ from Indiva hits price basement for edibles, vapes

Published on August 11, 2023 by David Wylie

Indiva No Future branding is shown Photo: Contributed
No Future's dystopian-esque name is represented in its branding.

Indiva’s “value-focused cannabis brand,” called No Future, is intentionally driving prices for edibles and vapes into the basement.

“No Future THC Gummies will be 10mg THC per pack and retail prices are expected to reset the floor price of legal market gummies across Canada, with some stores selling at similar prices per mg of THC as ingestible extracts were sold,” says the company.

London, Ont., based Indiva also has Pearls and Bhang under its umbrella.

Gummies are named after colours, such as Blue One and Orange One. The Green One is available through BC Cannabis Stores for $2.95. Other flavours are retailing at local brick and mortar for as low as $3.

Dystopian-named ‘No Future’ also deals in vapes, with three types of 1.2-gram, 510-thread vapes: Sour Tangie (Sativa), Cherry Zlushie (Hybrid), and Hot CKS (Indica). The vapes aren’t on the market yet, so the price isn’t available.

“Similar to No Future gummies, Indiva expects this set of products to reset the floor price of legal 1.2g vapes across Canada,” says Indiva.

More flavours are expected to follow.

They’ve already shipped to BC and Alberta, with Ontario to follow in September.

“No Future is intended to fill a large and critical gap in the cannabis marketplace that opened once the ingestible extracts market was eliminated earlier this year,” says Indiva.

“Indiva expects No Future to accelerate the migration of consumers from the illicit market to the legal market by drastically reducing the price per milligram of THC in cannabis edibles and other extract products such as vapes.”