New strain coming from Color

Published on September 17, 2020 by oz. staff

Color Cannabis will have a new strain, vape carts and pre-rolls this fall.

The company has gained a reputation for its colourful branding and its bud, including Pedro’s Sweet Sativa, Ghost Train Haze, Blueberry Seagal, and Mango Haze.

In a strategic update this week, the company announced it’s launching an exclusive new strain, called Black Sugar Rose (an Indica-dominant hybrid).

They’re also introducing 510-thread cart vapes and pre-roll line, both in in Ghost Train Haze and Pedro’s Sweet Sativa.

Finally, Color will start to use nitrogen-infused packaging, leaving behind coloured plastic containers. It’s a bold move for a company that has branded its plastic containers so well.

“The transition from plastic jars and cartons will reduce the total weight of packaging waste by over 80%,” says the company.